“We’re the ones doing the work. Other people are trying to take credit for work we’ve done. It’s harder than ever to get money to provide the services needed. The foundations are all in love with backbone organizations, and seem to forget the people in the trenches.”
Sound familiar?
As I travel the country, I hear similar messages from a variety of youth-serving agencies and school districts. Many of their communities adopted a collective impact approach to see persistent problems solved. Yet, some initiatives stall indefinitely or fail to move beyond the program-rich, system-poor realities.
From the chaotic confusion, a rhythmic sound can be heard. An encouraging voice of the coxswain calls out to the crew. While the rowers’ energy levels and skills match those in the other boats, somehow the united crew speeds forward.
What makes this crew more effective than the others? The crew demonstrates a commitment to the goal and shares a desire to advance that common agenda (more than their own limited individual impact). Second, each member of the crew delivers on their strengths in sync with the others. Third, the coxswain provides continuous communication to the crew (and the public observing along the river) and helps everyone know how the crew is progressing toward their goal. Finally, the boat itself supports the whole team, keeps them together, and bundles their energies for maximum impact.
Differentiated Roles, Common Goals
A review of the differentiated roles within a collective impact initiative shed light on how direct service organizations can work with each to overcome barriers to progress.
Direct service organizations without strong external linkages may ignore the message and find themselves far upstream from the public will, policy trends, and funding attractive to innovators from multiple sectors. This is supported by research that found some organizational cultures from a variety of sectors have stopped hearing the voices outside of their own isolated impact areas, which only perpetuates the problem (Schmitz, 2012). Continuous communication grounded in community reality is essential for both crew progress and direct service effectiveness.
Stern Pair
For direct service partners not playing this role, accepting the rhythm from outside the agency’s hierarchy can impinge upon much-desired autonomy and independent identity. For others, resistance to change or slower-paced organizational culture may impede progress.
Bow Pair
As noted in Channeling Change, “fears about being judged as underperforming make it very hard to agree on common measures. Organizations have few resources with which to measure their own performance…” (Hanleybrown, Kania, & Kramer, 2012). Not surprisingly, shared measurement is regularly reported as a challenge for practitioners (Hanleybrown, Kania, & Kramer, 2012). For direct service organizations accustomed to competing for funding, the perceived vulnerability from changing from a proprietary model to open source for the sake of mutual accountability is daunting, but doable.
The Powerhouse
In the center of the boat working hard are the most robust, but least technical, rowers: the powerhouse.
Overcoming the Challenges
In order for individual agency programs to add up to aggregate change, direct service organizations need to embrace their important position in the boat and the need to switch their organizational cultures to reflect their new reality.
p.s. You want to know my response to the nay-saying whispers? My experience has been that more funding flows to those who choose to work together. Even more funding flows to those who start to succeed at working together better. And ultimately, our work is about changing lives, not claiming credit.